Oscar Wilde once said that fashion is a form of ugliness so intolerable that we have to alter it every six months. This is certainly not the case if I look at the trends in fashion and design, of my own generation, in the environment I grew up in.
When designing a website, there are many key factors that need to be considered, such as consistency, colours, typography, imagery and functionality. A well-designed website can help build trust and guide visitors to take action. Creating a great user experience involves making sure your website design is optimised for usability, in other words, how easy is it to use.