Skydive Mossel Bay offers the opportunity to skydive, after a scenic flight over the Mossel Bay area with an eagle’s view of the Indian Ocean, Outeniqua mountains, and beautiful beaches.
We were given a brief to help Skydive Mossel Bay rework their brand. As a unique offering, that’s predominantly aimed at tourists, it was important for their corporate identity to not only be informative and in line with the brand, but also responsive, eye-catching, memorable and fresh.
We gave the entire brand a complete overhaul. Our designer conceptualised visuals that would enable viewers to be immersed in the experience, bringing the adrenalin rush of skydiving into the logo, to further translate the experience.
The V-like shape of the logo, coupled with the dot, mimics the human body in free-fall while skydiving. In terms of usability, we pulled focus on the User Experience (UX) for the website, ensuring that it was easy to understand, and mobile responsive.
The logo was well received by the client, and has been rolled out across the printed marketing materials and stationery.