Print Media & Packaging

Customers are still captivated by tangible media.

 

Digital experiences and print experiences are vastly different, and our team are highly experienced across both channels.

 

In a world where many companies focus on the digital experience, give your customers a breath of fresh air. Lots of customers still prefer print. These are the customers who appreciate something physical, that they can keep. They’re also the type of customer that remains loyal, if you get the brand experience right. Boost your brand’s credibility, and create a lasting impact on your customers, with attentively designed print media. 

 

We will work together with you through the process, from concept, right through to deciding on the materials used in printing, and liaising with our preferred printers, or yours.

Grindstone Advertising Comma

In a world where many companies focus on the digital experience, give your customers a breath of fresh air. Lots of customers still prefer print.

Grindstone Advertising Comma

We will work together with you through the process, from concept, right through to deciding on the materials used in printing, and liaising with our preferred printers, or yours.

Print Media & Packaging

Breakdown

On average, a consumer spends 30 minutes reading a magazine, and 62% of readers will take action after seeing a print magazine advertisement.

 

For newspapers, around 89% of total reading time is spent in print versus less than 12% online.

 

With many customers saturated with distracting online advertisements, the immersive experience while reading magazines and newspapers, triggering multiple senses, ensures that print adverts are thriving.

 

We can incorporate a digital experience, empowering your customers by adding QR codes that effortlessly take customers to your website, via their phone.

Our creatives follow the rules of great advertising design, to make sure you stand out on the page.

From one-page folded pamphlets to 100-page brochures, and sales brochures to house guides, we can create inspiring designs that capture your audience’s attention.

 

We don’t fall short of your imagination and can work with non-standard sizes and formats, that work with your brand story. Our creative team will grab your customers with imagery that sparks emotion, and copy that ensures they won’t want to put it down. 

 

With the digital takeover, companies often forget about our sense of touch, when it comes to branding. We know that the feel and smell of a beautifully designed, professionally printed brochure or pamphlet, can really help you stand out.

A stunningly designed poster is great, but it’s imperative that it motivates a call to action.

 

With us, you get a team of talented designers, copywriters and experienced marketers who will spend time getting to know your brand, and understanding your objectives and target audience, to create posters that excite the viewer and create an impact, but also generates results.

Simple, yet effective… billboard advertising still works.

 

Think about the number of times you’ve driven past a billboard, and it’s caught your eye. Despite the move into the digital environment, billboards remain one of the most effective business advertising tools. With so many commuters on the roads, a catchy design will get the attention of a captive audience.

 

There is a strategy for great billboard adverts, whether they are static, animated, or 3D. The key is to make them unforgettable, clear and direct, while getting across your objectives, and inspiring commuters to engage with your brand at a later time. Not an easy task, however, our team have considerable experience in creating diverse and impactful designs.

Having a catalogue for your business isn’t just about popping all your stock in a booklet.

 

You need a catalogue that works to generate sales and give you a great return on your investment. We can manage every aspect of the production, including photography, art direction, design, and copywriting.

 

Our creative team will assemble it into an enticing, easy to navigate catalogue, that all your potential customers will be excited to flip through. 

 

We will scrupulously create the catalogue to showcase your brand and passion, and to highlight your products and sell their story. We strategically select cover imagery, your ‘shop window’, to draw your customers in. We make sure to tie it all in, to provide a seamless experience between your print and digital channels.

When it comes to marketing, a book is judged by its cover.

 

Your packaging and label tell your story and are key to selling your product. Your packaging has to entice your customers, tell them exactly what the product is, promote your business and remain completely on-brand. It’s not easy to get all that on a label. We have created a variety of different packaging and label designs, that effectively and creatively incorporate all of the above, and more. 

 

We have a lot of experience with fast-moving consumer goods (FMCG) packaging and labelling, such as cosmetic and beauty products, wine, spirits and perishable foods, however, our skilful and versatile team have also worked with durable goods label designs. Both require a unique approach and key considerations, which we will work closely with you on, to ensure a flawless result. 

 

From conventional designs, to innovative creations that break the rules, we will deliver packaging that’s both product and customer-friendly and gets noticed. We’re mindful of making them authentic and versatile, establishing high-quality designs that are extensible, allowing for the growth of your business. Our designs are carefully orchestrated not only to grab attention on the shop shelves, but also to look stunning in product photography, to hook your online customers.

How we work

Step 1

We spend time getting to know you and your company and immerse ourselves in your brand.

Step 2

We research ideas, put together a plan, and discuss our approach, working closely with you for feedback.

Step 3

We deliver designs that are memorable and excite your customers.

Enquire about our Print Media & Packaging services